The piece
- The Nike Air Max 270 in Midnight Navy/Black/Summit White/Picante Red brings Nike's first lifestyle Air Max to grade school sizes.
- A breathable mesh upper sits over the biggest heel Air unit in the Air Max line.
UPC 196975928439 · MPN 8294295011397
Nike
Phil Knight and Bill Bowerman started Blue Ribbon Sports in 1964 and renamed it Nike in 1971, after the Greek goddess of victory. It is great at turning sport into myth: a waffle-iron midsole poured in a kitchen, then Air, then a logo that reads as civic furniture. The Cortez and Air Force 1 became neighborhood shoes; Jordan made a basketball silhouette a cultural object. Fun fact: student Carolyn Davidson drew the swoosh for $35; Knight later gave her stock.
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