The piece
- Big Air for growing feet.
- This Air Max 270 'Triple Black' pairs a Black mesh-and-synthetic upper with a large 270-degree Max Air unit and a foam midsole over a durable rubber outsole, with subtle White sole accents.
- Black mesh-and-synthetic upper 270-degree visible Max Air cushioning Heel pull tab for easy on and off Durable rubber outsole
UPC 888412141852 · MPN 8151004741701
Nike
Phil Knight and Bill Bowerman started Blue Ribbon Sports in 1964 and renamed it Nike in 1971, after the Greek goddess of victory. It is great at turning sport into myth: a waffle-iron midsole poured in a kitchen, then Air, then a logo that reads as civic furniture. The Cortez and Air Force 1 became neighborhood shoes; Jordan made a basketball silhouette a cultural object. Fun fact: student Carolyn Davidson drew the swoosh for $35; Knight later gave her stock.
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