The piece
- A sleeker, modern update to the '95.
- This Air Max 95 Ultra 'White Reflective' pairs a White mesh, textured-leather and taped-synthetic upper with 3M reflective side stripe, eyestays, laces and triple Swooshes, over a clean all-white sole with visible Max Air.
- White mesh, leather and synthetic upper 3M reflective side stripe, eyestays and Swooshes Visible Max Air cushioning All-white rubber sole
UPC 195241029634 · MPN 8151003136069
Nike
Phil Knight and Bill Bowerman started Blue Ribbon Sports in 1964 and renamed it Nike in 1971, after the Greek goddess of victory. It is great at turning sport into myth: a waffle-iron midsole poured in a kitchen, then Air, then a logo that reads as civic furniture. The Cortez and Air Force 1 became neighborhood shoes; Jordan made a basketball silhouette a cultural object. Fun fact: student Carolyn Davidson drew the swoosh for $35; Knight later gave her stock.
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