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Fabologist
Nike Men's Total 90 Sneakers

Hang the diamond to see this shoe on Mira.

Nike Men's Total 90 Sneakers

$115.00

NIKE · Tan

Buy at Bloomingdales

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The piece

  • The Nike Total 90 is back: A low-profile sneaker with a slim silhouette, original quilted upper, asymmetrical lacing, heritage color palette, and a flat rubber sole swapped in for the streets.

UPC 198488615738 · MPN HQ2851

Nike

Phil Knight and Bill Bowerman started Blue Ribbon Sports in 1964 and renamed it Nike in 1971, after the Greek goddess of victory. It is great at turning sport into myth: a waffle-iron midsole poured in a kitchen, then Air, then a logo that reads as civic furniture. The Cortez and Air Force 1 became neighborhood shoes; Jordan made a basketball silhouette a cultural object. Fun fact: student Carolyn Davidson drew the swoosh for $35; Knight later gave her stock.