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Nike Air Max 1 "Since Men's Sneakers - White & University Red Low-Top

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Nike Air Max 1 "Since Men's Sneakers - White & University Red Low-Top

$150.00$186.99−20%

NIKE

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The piece

  • The Nike Air Max 1 "Since '72" nods to Nike's founding year with heritage materials.
  • This men's pair pairs a White mesh base with grey nubuck and tan leather overlays, University Red accents on the Swoosh and heel, and a Sail-aged midsole over visible Air.
  • White mesh base with nubuck and leather overlays University Red and Cream II accents "Since 72" insole branding Visible Air with Waffle outsole

UPC 197594572096 · MPN img01

Nike

Phil Knight and Bill Bowerman started Blue Ribbon Sports in 1964 and renamed it Nike in 1971, after the Greek goddess of victory. It is great at turning sport into myth: a waffle-iron midsole poured in a kitchen, then Air, then a logo that reads as civic furniture. The Cortez and Air Force 1 became neighborhood shoes; Jordan made a basketball silhouette a cultural object. Fun fact: student Carolyn Davidson drew the swoosh for $35; Knight later gave her stock.