
The piece
UPC 999716163915 · MPN GEP358 S 231 6288 F0557
Prada
Mario Prada opened a Milan leather goods shop in 1913; Miuccia Prada took over in 1978 and made ugly-smart luxury the house language. It is great at nylon, bad taste done expensively, and treating a backpack like a revolution. The black nylon backpack and the bad-taste prints rewrote what a luxury object could look like. Fun fact: expensive nylon started as a joke about preciousness and then printed money.
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