Ralph Lauren Classic Knit Sweater for Boys

Ralph Lauren

Ralph Lauren started with ties in 1967, Polo in 1968, and the polo shirt in 1972. He is great at selling an American story rather than a single cut: WASP sport, western, safari, a world you can enter with a shirt. The polo player logo and the oxford cloth button-down are the civic pieces. Fun fact: he is a storyteller, not a trained couturier, which is why the world he built is bigger than any garment.