Ami Paris Alpaca and Wool Scarf with Jacquard AMI of Coeur Motif

Ami Paris

Alexandre Mattiussi launched AMI in Paris in 2011. It is great at friendly Parisian tailoring—soft suiting, hearts on sleeves, a red Ami de Coeur sweater. That little heart became the logo people actually wanted. Fun fact: Mattiussi sketched the brand’s name from his own initials and the French “friend,” which is why AMI feels less icy than most Paris houses.