Calvin Klein Regular Fit Stretch Joggers

Calvin Klein

Calvin Klein launched his company in New York in 1968. He is great at American minimalism plus provocation. The first big cultural piece wasn’t a dress—it was the 1980s jeans campaign and later the underwear waistband. Fun fact: the 1990s CK ads (from Marky Mark to Kate Moss) made a basic cotton brief a pop-culture object.